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Red Bull
Red Bull were signed as partner in January '24. A content day were dedicated to the announcement, and a wide range of memes were tapping into trending videos on TikTok.
The partnership with Red Bull gave us the opportunity to further engage with gamers who weren’t necessarily playing CS. We incorporated the Red Bull can into content where Red Bull wasn’t the primary focus, with the goal of keeping Red Bull top of mind—an essential element of the partnership.
Red Bull as a tool
TikTok content |
TikTok viral trend |
Screenshot from ESL stream |
Strategically placed can |
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